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Social video, influencers, immersive experiences, and conversational marketing to drive festive shopping this year: Facebook’s Festive Marketing Guide

ocial media has emerged as a leading channel to drive brand discovery and purchase during the festive season, says the Guide which is based on multiple research studies Facebook India today released its Festive Marketing Guide for 2021 which called out social video, influencers, immersive experiences, and conversational marketing as the key trends that will…

Bharti AXA Life launches a new savings product with guaranteed income and life cover till age 100 years option

A Comprehensive Product with multiple plan options Guaranteed income to fulfil key financial goals and a life cover for the entire policy duration Guaranteed income and life cover up to age 100 years Flexible premium payment and policy term options Add-ons (riders) to create a comprehensive safety net Bharti AXA Life Insurance, a joint venture…

The 2021 JCB Prize for Literature ,Shortlist announced

The JCB Prize for Literature celebrates the very finest achievements in Indian writing. It is presented each year to a distinguished work of fiction by an Indian writer, as selected by the jury. The 2021 shortlist, as announced this morning by Mita Kapur, Literary Director of the Prize, across the JCB Prize for Literature’s social…

Panasonic lightens up the festive season with its ‘Grand Delights’ Offers

Launches exciting promotional offers, extended warranties and attractive consumer finance offers~ Adding cheer to the upcoming festive season, Panasonic India, a leading diversified technology company, launched its Festive Grand Delight Offers, today. Making festive purchases affordable and durable for all, Panasonic has introduced exciting offers and promotions across all its electronics, home appliances, beauty and lifestyle products….

WheelsEMI forays into used two-wheeler marketplace and service

under unified brand Bike Bazaar to reflect renewed focus and strategy ~Plans to open over 1000 franchisees and onboard 1 million customers by 2023~ WheelsEMI Pvt Ltd, India’s leading two-wheeler financing company announced today its entry in the used two-wheeler marketplace and service to tap emerging opportunities in this space. It recently underwent a Branding…