The appointment reinforces Crayons’ focus on strategic communication, brand building, and stakeholder engagement

With 15 years of experience across brand strategy, digital marketing, reputation management, and policy advocacy, Zankrut brings a wealth of expertise gained through his work with government organizations, political campaigns, and advertising agencies.

His experience includes working with multiple ministries, managing election war rooms for Vidhan Sabha and Lok Sabha elections, navigating high-stakes crisis situations, and building national and international brands.

Over his career, he has led teams, delivered measurable impact, and built stakeholder trust. He has also received multiple industry awards and served as a mentor and jury member at national and international events.

Commenting on the appointment, Ranjan Bargotra, Executive Director, The Crayons Network, said, “We are delighted to welcome Zankrut to Crayons's leadership team. We believe his diverse experience, digital first thinking and understanding of the evolving communication landscape will add significant strength to our Mumbai office.”

Sharing his perspective on the new role, Zankrut Oza said, “Crayons has an enduring legacy, trusted by client partners for decades. Strategically, we want to champion the AI transformation and digital first storytelling for the brands.

The plan is to elevate our creative and strategic benchmark, unlock new market avenues, and expand our footprint in the western region.”

Beyond his professional engagements, Zankrut is actively involved in initiatives that encourage young people to explore and engage with politics, literature, and entrepreneurship.

The appointment reflects The Crayons Network's continued emphasis on strengthening its leadership and capabilities to deliver impactful communication solutions for its clients.