The limited time Lionel Messi card drove strong fan engagement, while creator led content and challenges sparked widespread participation across India ahead of more eFootball™ action tied to the FIFA World Cup 2026 season
Konami Digital Entertainment, B.V. (KONAMI) today announced the successful conclusion of its India campaign for eFootball™. Featuring cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, alongside footballers Sahal Abdul Samad and Shubhasish Bose, the campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in game engagement. Building on the momentum of the original campaign launch, which introduced a limited time Lionel Messi card and brought together fan communities, lifestyle creators, football creators, and competitive eFootball™ influencers, the campaign helped expand eFootball™’s visibility and deepen engagement with fans across India.
The campaign also saw thousandsof entries submitted as part of the social media engagement challenge, reflecting strong community enthusiasm and active creator fandom.
Looking ahead, KONAMI will build on this momentum with more eFootball™ experiences for fans in India as the FIFA World Cup 2026 draws closer. With global attention on the competition set to rise, India will remain an important market for deepening community engagement and bringing fans closer to the action around World Cup season.
For updates, exclusive content drops, and ongoing challenges, fans can find more information:
● X
● Youtube
-ENDS-