Hero Realty’s advocacy campaign targeting World Peace, ‘Yeh Diwali World Record Wali’ was considered as best advocacy campaign in the country and awarded Gold in the IPRCCA 2023 organised by Exchange4Media.
With this, the campaign has received one more feather to its coveted hat which already has Guinness Book of World Records to its name. This Hero campaign is a game changer in reality sector which has seen the company gaining further ground in acquiring new projects in the Northern market.
The other campaigns which were shortlisted were Taking clean energy to the last mile by On Purpose, EMBED – Elimination of Mosquito Borne Endemic Diseases by Godrej Masterbrand, Abortion is Healthcare, Abortion is Human Right by Hill+Knowlton Strategies, Malaria No More by MSL India, IPledgeRED Campaign by Roche diagnostics, #PreserveTheUterus by IHW Council, Roche by SPAG – A finn Partners Company and #TheMOSTNobleAct by GCI Health India.
Mr. Dharmesh Shah, CEO, Hero Realty said, “This award is a well-earned recognition of our efforts towards World Peace. Our award-winning campaign successfully sets Hero Realty apart by establishing a unique path of advocacy, while setting a new Guinness World Record of lighting the largest Diya at Hero Homes in Mohali during Diwali.”
Jagdish Mitra, Chief Strategy Officer and Head of Growth Tech Mahindra and Dr. Annurag Batra, Editor in Chief, BW Business World and Exchange4Media co-chaired the award panel of juries.
Tushar Makkar, Group Chief Communications Officer, GMR Group, Harleen Sachdeva, Head – Communications, India, Korea and Taiwan, HP Enterprise, Shweta Munjal, Vice President & Global Head – Corporate Communications & Sustainability, Lupin, Heena Kanal, Sr. Vice President & Head Corporate Communications, Cipla, Indu Sharma, Senior GM Communications, Scnider, Akanksha Jain, Head public relations and corporate communications, BharatPe, Saba Khan, General Manager and Head Corporate Communications, Honda, Dinesh Joshi, Head corporate communications, HP, Janet Arole, AVP & Head – Corporate Communications, Aditya Birla Fashion and Retail, Bhavya Sharma, Director Communications & ESG., Urban Company, Krishnakoli Dutta, Head – Corporate Communications, Reliance New Energy, Shivanjali Singh, Head – Corporate Communications, Vi, Shagun Walia, Head – Brand, Marketing and Corporate Communication, Cosmo First, Bhavna Imran, Communications Leader – South Asia, Corteva, Anuj Bhagia, Head of Marketing, Policybazaar.ae and PBPartners.com, Sudeep Bhalla, Head – Corporate Communications. Tata Motors, Dhruv Kathuria, Marketing Manager, Media and Alliance, McDonald's, Tarun Nagrani, Director – Corporate Communications, Mastercards, Seema Siddiqui, Director – Communications, Microsoft, Gaurav Sahni, Head – Brand & Communications, Airworks, Dr. Karan Thakur, Group Lead – Sustainability & ESG and Vice President – Public Affairs, Apollo Hospitals, Mrinalkanti Dey, Vice President and Head – PR & Corporate Communications, Mobikwik and Sourav Das, Vice President – Corporate Communications, Sembcorp were other jury members.